Weedmaps’ Super Bowl ad was reportedly denied by NBC
LOS ANGELES – Super Bowl Sunday will feature several commercials, ranging from beer ads to sports gambling and even crypto. But there’s one thing that won’t be advertised when fans tune in to watch the Los Angeles Rams and Cincinnati Bengals: cannabis.
Weedmaps released a commercial online to try and start the conversation about cannabis use – recreationally and medicinally. The spot features the character “Brock Ollie” going through his workday but getting hit with the general stereotypes about weed smokers. The ad conveys that cannabis talk is OK as long as marijuana is depicted as something different – broccoli, a leaf or a pot.
Weedmaps CEO Chris Beals told FOX Business in a recent interview that he and his company have been trying to move the dialogue forward when it comes to cannabis use.
“We’ve had a long history of doing work in sports, so a lot of it was action sports, Surf Skate, X games, things like that. And then, you know, we’ve constantly been trying to kind of push the dialogue forward around cannabis, cannabis monetization, just be able to talk about it, give that it’s legal in 37 states. I think what the commercial we said, look, let’s we want to do something that highlights exactly that. Like, why are we censoring this? Let’s have a conversation about and try and run it with the Super Bowl,” he said. [Read More @ Fox News]
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