An edibles company says one of its products will lead not to the “the munchies” but to weight loss. There’s just one problem: the science.
The Fit gummies look like standard marijuana edibles: orange squares with a sugar coat, sold in packaging that’s a cross between the bright colors of a bag of candy and the sterility of a bottle of pain relievers.
These edibles, however, promise something different: They won’t make you high, but they will help you diet. Or, as the company that makes them puts it, they will “help disrupt unhelpful eating habits and put you back in control of your diet.” But the science behind these new gummies is murky.
Sold by Wana Brands, a well-established edibles company, Fit gummies are available only in Wana’s home state of Colorado (for now). One of the ingredients is tetrahydrocannabivarin, known as THCV, which could be the next big thing in cannabis.
THCV is one of the compounds found in the marijuana plant, but it does not appear to have psychoactive effects. Some studies have shown that THCV may have an effect on appetite and diabetes.
Cannabis has long been associated with “the munchies,” so it is surprising to see a form of it sold as a diet aid. But Fit gummies are less of an anomaly than they may appear to be. As more states have legalized cannabis, companies that sell the drug have developed an increasingly wide range of products, many of which cater to modern society’s desire for self-improvement. [Read More @ The NY Times]
The post Counterculture to Counterintuitive: Cannabis to Help You Diet? appeared first on Cannabis Business Executive – Cannabis and Marijuana industry news.
