Big cannabis companies are backing a new, celebrity-infused campaign to enlist marijuana users to pressure members of Congress to legalize pot nationwide.
Federal legalization has advanced somewhat but still faces strong headwinds on Capitol Hill. The “Cannabis in Common” initiative launched Tuesday aims to change that – and it has nabbed actor Seth Rogen and comedian Sarah Silverman to push its message.
“Legalizing cannabis is long past due, and if we make enough noise, we can make it happen,” Rogen, co-founder of a cannabis company and enthusiastic user of the drug, says in a kickoff video.
Silverman voices another, animated promo. “Americans can’t agree on anything can we?” she asks. “Fortunately there is at least one thing most Americans have in common: more than two-thirds of us agree cannabis should be legalized and we have a real shot at getting federal legalization done now if we speak up.”
The website makes it easier for supporters to email or call their congressional representatives and push for making marijuana legal. State-licensed pot companies also plan to email their customers, put up posters in shops, add information to their apps and otherwise encourage consumers to get involved. [Read more at USA Today]
The post Seth Rogen, Sarah Silverman push for federal legalization of weed: ‘We can make it happen’ appeared first on Cannabis Business Executive – Cannabis and Marijuana industry news.
