After a slow start, the Massachusetts marijuana industry is starting to pick up momentum.
Recreational cannabis stores in the state have now sold more than $1.5 billion of pot products since their debut in November 2018, according to new data released by the Cannabis Control Commission, passing the milestone just before the traditional “4/20″ stoner holiday observed on April 20.
The sector also set an all-time single-day sales record on April 17, the Saturday before 4/20, when the roughly 140 pot shops in Massachusetts sold more than $5.04 million worth of cannabis buds, edibles, vapes, and other products. That surpassed the previous high-water mark of nearly $4.77 million set on April 2, the Friday before Easter.
Because 4/20 fell on a Tuesday this year, sales on April 20 itself were slightly muted, with marijuana retailers booking around $4.21 million in revenue for the day. Still, consumers in Massachusetts bought far more cannabis on the date than usual — a full 52 percent more, as cannabis shops in March averaged only $2.76 million in sales on Tuesdays.
Overall, recreational marijuana consumers snapped up a total of $30 million in pot products during the week before 4/20 and on the day iteself, which is typically the industry’s strongest sales period of the year. [Read more at Boston Globe]
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